EWG Information Services was founded in 1992 to provide solutions to export marketing and market research problems that the founder, Basil Fowler, encountered during his time as an export salesman and export sales manager.
12 years experience in exporting of high technology goods, mostly within the EU. Experience of importing US goods for distribution within France.
The founder is a chemist by training, with 20 years experience in the chemical, electronic and pharmaceutical industries.
Fully conversant in oral and written French and German; Subsidiary languages: Italian, Dutch and Spanish.
The Trade and Consumer Press, especially the advertisements it contains, offers an unrivalled source of information about a market. EWG Information Services can locate relevant titles and obtain them. The value of the Trade and Consumer Press is explained in the article Current Reading - Future Trends. Summaries can be provided if the language cannot be read directly by the customer.
Specific techniques are offered that enable the factors that define a particular market in a given country to be identified and characterised. From those results an intellectually coherent action plan can be assembled, one which enables results to be compared against expectations. The process is described in the article Market Mapping.
EWG will prepare, upload and maintain simple but effective WWW pages for organisations that do not want to be bothered with the technicalities. Pages are designed so as to be readable with the most basic of browsers. They will win no accolades from graphic designers, but will fulfil the reader's needs for information.
Because customers' pages are prepared by an experienced technical salesman, marketing and selling considerations dominate, ensuring maximum effectiveness. The results are properly measured using a custom software codetermine the access patterns, These are far more revealing than the usual crude and misleading 'hit count', which gives an exaggerated picture because such counts include graphics files included in the pages.
Karl Kurt Juchheim GmbH, Bernkastel-Kues, Germany
Current Reading - Future Trends.
Published in 'Export Today', January 1995.
Published in 'Export Today', September 1995.
Published in 'Exploits', the journal for SMEs in the London area involved in international trade, June 2001.
Using the Internet as a genuine Marketing Tool
Keynote address to the conference "Creating growth through the Internet", hosted by the Institute of Directors, London, November 1998.
'Export Today' is the official journal of the Institute of Export
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